{"product_id":"9780273649281","title":"Mastering Entrepreneurship: The Complete MBA Companion in Entrepreneurship","description":"\u003cp\u003e Business start-up fever is more acute than ever. Never, it seems, have more people been starting their own companie, particularly to exploit the World Wide Web. And never have so many been prepared to back and support them. \u003c\/p\u003e\u003cp\u003eDeveloped from the successful series run in the \u003ci\u003eFinancial Times\u003c\/i\u003e newspaper, and following on from the best-selling \u003ci\u003eMastering Enterprise\u003c\/i\u003e, \u003ci\u003eMastering Entrepreneurship\u003c\/i\u003e brings you the latest thinking from the best brains in the world, to help you make your way as an entrepreneur and realize the potential of every business opportunity you see. It shows you the different routes available and covers all the issues from original concept to capturing the value of your enterprise. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMastering Entrepreneurship\u003c\/i\u003e appears at a time of unprecedented technological advance and amid an upsurge of entrepreneurial activity around the globe, epitomized by the dot.com strart-ups. It fully captures the mood, explaining and detailing what has, is, and will happen in a new section devoted to e-business start-ups. \u003c\/p\u003e\u003cp\u003eBeing an entrepreneur is not restricted to people who start their own businesses. Entrepreneurial spirit exists in all industries and at all levels of the career ladder. \u003c\/p\u003e\u003cp\u003eSo go ahead and realize your dreams. Make the most of the current environment for business opportunities with the book that shows you how to become a master entrepreneur. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47027282280688,"sku":"9780273649281","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273649281_p0.jpg?v=1763681715","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273649281","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}