{"product_id":"9780273656043","title":"Content Critical: Gaining Competitive Advantage Through High-Quality Web Content","description":"\u003cp\u003e \"The term \"bible\" is now highly over-used in reference to tech books but if it weren't, that's how I would categorize Content Critical.\" \u003cbr\u003e \u003ci\u003e Rowan Wilson, Knowledge Management Review\u003c\/i\u003e \"This book is highly recommended. It belongs in every design library. It should be on the reading list of every course in Web design. Any Web designer who plans to be in business five years from now should read this book.\" \u003ci\u003eDesign Research News, J\u003c\/i\u003e \u003ci\u003ean 2002\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e \u003cb\u003eIn the age of information overload and content glut, how do you get people to read what¿s on \u003ci\u003eyour\u003c\/i\u003e website?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe modern world runs on content. And the Web is fast becoming the medium of choice for content delivery. Increasingly business is about getting the right content to the right person at the right time ¿ and making a profit out of it. Content is critical.\u003ci\u003e \u003c\/i\u003e \u003ci\u003e Content Critical \u003c\/i\u003ewill change the way you think about the Web. If part of your job involves writing original content to be placed on the Web ¿ product support material, a marketing pitch, or internal communication ¿ you¿re part of a publishing process. Think of your website as a publication and it all begins to make a lot of sense. Think of the person who visits your website as a reader and your objectives become clearer. \u003ci\u003e \u003c\/i\u003e \u003ci\u003e Content Critical \u003c\/i\u003eexplains the theory and practice of producing reader-focussed, compelling content. It includes highly detailed, practical advice about what it takes to build a professional, content-oriented website, including classification, navigation, search and content layout. It shows you how to organize a publishing team and how to create a web publishing strategy.Discover what high-quality content really is, and learn how to create it.\u003ci\u003eContent Critical\u003c\/i\u003e will help you:\u003c\/p\u003e\u003cul\u003e \u003cli\u003ediscover the key skills required to write compelling content for the Web \u003c\/li\u003e \u003cli\u003eunderstand the rules of publishing content online \u003c\/li\u003e \u003cli\u003eknow how to appeal to your online readers \u003c\/li\u003e \u003cli\u003edevelop an effective Internet communications strategy \u003c\/li\u003e \u003cli\u003ebuild publishing skills within your organization.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":47023853764848,"sku":"9780273656043","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/196219899.jpg?v=1744474998","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273656043","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}