{"product_id":"9780273687863","title":"The Highly Effective Marketing Plan: A Proven, Practical, Planning Process for Companies of All Sizes","description":"\u003cp\u003e \u003cb\u003eThe Highly Effective Marketing Plan\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eA proven, practical, planning process for companies of all sizes\u003c\/p\u003e\u003cp\u003e\"\u003cb\u003eHEMP will stimulate you to look at marketing challenges with enhanced clarity, and significantly increase your chances of delivering demonstrable value. Plus, it's a really entertaining read!\u003c\/b\u003e\"\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAndy Hurst, Sales \u0026amp; Marketing Director, Taylor Woodrow Developments Limited\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"\u003cb\u003eThe Highly Effective Marketing Plan is invaluable in the development and implementation of tactical marketing and communications\u003c\/b\u003e \u003cb\u003eactivity.\u003c\/b\u003e\"\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRachel Clayton-Hepburn, Head of Marketing, First Choice Holidays \u0026amp; Flights\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWant to dramatically improve your chances of selling more of your products or services? Discover the step-by-step, proven programme that allows you to create a highly effective marketing plan that works - in just one hour!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eYou've got a product or service that you want to sell more of. A lot more. And you want to use your money wisely and to the best effect. You need a \u003cb\u003eHighly Effective Marketing Plan\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eWhether you are a start-up with a tiny budget or a multinational corporation, whether you're an entrepreneur or a marketing manager, this no-nonsense highly practical guide will take you stage by stage through the process that will tackle your problems and highlight your opportunities. And it's tried, tested and proven. A \u003cb\u003eHighly Effective Marketing Plan\u003c\/b\u003e is a process that will massively improve your chances of profitably selling more of your products and services. And it will stop you wasting money on marketing initiatives that should never see the light of day.\u003c\/p\u003e\u003cp\u003eSimple, straightforward but extremely potent, the \u003cb\u003eHighly Effective Marketing Plan\u003c\/b\u003e really works. Let it work wonders for you. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47009662337264,"sku":"9780273687863","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273687863_p0.jpg?v=1763782009","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273687863","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}