{"product_id":"9780273693062","title":"Principles of Business Economics","description":"\u003cp\u003eBased on the successful book \u003ci\u003eThe Essence of Business Economics \u003c\/i\u003eby the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions. \u003c\/p\u003e\u003cp\u003eUser-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace. \u003c\/p\u003e\u003cp\u003e \u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eKey features \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003ci\u003e \u003cli\u003eAccessible approach - \u003c\/li\u003e \u003c\/i\u003e \u003c\/ul\u003e  \u003cul\u003e \u003ci\u003e \u003cli\u003e \u003c\/li\u003e \u003c\/i\u003e \u003cli\u003etechnical jargon and mathematical treatment are kept to a minimum and discussion is supported by clear graphical analyses.\u003cbr\u003e \u003cb\u003e \u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\n\u003c\/li\u003e   \u003cb\u003e \u003ci\u003e \u003cli\u003eIntegrated applications\u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e  in each chapter reinforce and test the reader¿s understanding of key concepts. \u003c\/ul\u003e \u003cb\u003e \u003ci\u003e \u003cul\u003e \u003cli\u003eTopics for Discussion\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/i\u003e\u003c\/b\u003e  in each chapter stimulate thinking and encourage the practical application of the subject. \u003cbr\u003e \u003cb\u003e \u003ci\u003e \u003cli\u003eA detailed glossary\u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e  is included at the end of the book for easy reference.\u003cbr\u003e \u003cb\u003e \u003ci\u003e \u003cli\u003eA downloadable web supplement \u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e is available for lecturers and students at \u003ci\u003ewww.booksites.net\/nellisparker\u003c\/i\u003e . This includes Guidance Notes on answering the \u003ci\u003eTopics for Discussion \u003c\/i\u003ein each chapter and a set of Overhead Transparency Masters, using PowerPoint, to support the book.  \u003cb\u003e \u003ci\u003ePrinciples of Business Economics\u003c\/i\u003e\u003c\/b\u003e  is an ideal foundation for students at both undergraduate and postgraduate levels studying economics on a wide range of degree and professional programmes, such as the Master of Business Administration (MBA), MSc in Management and Business Studies, Diploma in Management Studies (DMS) and BA Business Studies. In addition, the book is a useful resource for managers wishing to understand and react appropriately to the dynamics of their competitive environment. \u003cb\u003eJoseph G. Nellis\u003c\/b\u003e is Professor of International Management Economics at Cranfield School of Management, Cranfield University. \u003cb\u003eDavid Parker\u003c\/b\u003e is Professor of Business Economics and Strategy at Aston Business School, Aston University.","brand":"Pearson Education, Limited","offers":[{"title":"Default Title","offer_id":47009669054704,"sku":"9780273693062","price":92.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273693062_p0.jpg?v=1763682252","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273693062","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}