{"product_id":"9780273721802","title":"Fast Track to Success: Marketing","description":"\u003cp\u003e \u003cb\u003eGET THE RESULTS YOU WANT IN MARKETING. FAST.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMarketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMarketing in a nutshell - a series of FAQs to give you a concise overview of the subject \u003c\/li\u003e \u003cli\u003eThe top 10 tools and techniques you can use to help you develop your approach to marketing \u003c\/li\u003e \u003cli\u003eAdvice on leading your team – how to decide your leadership style and build your team \u003c\/li\u003e \u003cli\u003eSimple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team \u003c\/li\u003e \u003cli\u003eTips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at \u003cb\u003e www.Fast-Track-Me.com.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEVERYTHING YOU NEED TO ACCELERATE YOUR CAREER\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47012386865392,"sku":"9780273721802","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273721802_p0.jpg?v=1763682280","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273721802","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}