{"product_id":"9780273731276","title":"How to Sell: Sell anything to anyone","description":"\u003cp\u003e \u003ci\u003eW\u003c\/i\u003ee all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work.\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow to Sell\u003c\/i\u003e is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eYou – your image, your approach.\u003c\/li\u003e \u003cli\u003eThe conversation – the art of persuasion.\u003c\/li\u003e \u003cli\u003eThe relationship – how to nurture professional relationships.\u003c\/li\u003e \u003cli\u003eYour network – how to grow from one relationship to the next.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003ci\u003eHow to Sell\u003c\/i\u003e will teach readers the art of persuasion, relationship management, networking and personal impact – skills nobody can do without. \u003ci\u003e \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47007683215600,"sku":"9780273731276","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273731276_p0.jpg?v=1763681536","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273731276","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}