{"product_id":"9780273732648","title":"Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more","description":"\u003cp\u003e\u003cb\u003eSTART GROWING YOUR BUSINESS TODAY!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.\u003c\/p\u003e\u003cp\u003eThis straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:\u003c\/p\u003e\u003cp\u003e· Create a website\u003c\/p\u003e\u003cp\u003e· Get found on Google\u003c\/p\u003e\u003cp\u003e· Get your email marketing right\u003c\/p\u003e\u003cp\u003e· Create content your market will value with blogs, podcasts, video and images\u003c\/p\u003e\u003cp\u003e· Promote your business with social networking sites such as Facebook, LinkedIn and Twitter\u003c\/p\u003e\u003cp\u003e· Develop a coherent online marketing plan\u003c\/p\u003e\u003cp\u003e· Manage your online marketing workload\u003c\/p\u003e\u003cp\u003e· Measure your results\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' \u003c\/b\u003eSuzanne Moore, Columnist, \u003ci\u003eMail on Sunday\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ \u003c\/b\u003eJustin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association\u003c\/p\u003e\u003cp\u003e\u003cb\u003e‘Should be on the desk of anyone wanting to make a success of their online presence.’ \u003c\/b\u003eClaudio Concha, Head of New Media, Big Lottery Fund\u003c\/p\u003e\u003cp\u003e\u003cb\u003e‘If you want to use social media to build your business, \u003c\/b\u003e\u003cb\u003e[this] straightforward guide will help you figure out where \u003c\/b\u003e\u003cb\u003eto start.’ \u003c\/b\u003eSuzanne Kavanagh, Skillset\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47023835775216,"sku":"9780273732648","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273732648_p0.jpg?v=1763681694","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273732648","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}