{"product_id":"9780273732792","title":"The New Business Road Test: What entrepreneurs and executives should do before writing a business plan","description":"\u003cp\u003eStarting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s vital to know if your idea is actually going to work in practice. \u003ci\u003eThe New Business Road Test\u003c\/i\u003e shows you how to avoid the obvious mistakes that everyone else makes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe new edition of this best-selling book features:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e• A new version of the 7 domains model.\u003c\/p\u003e\u003cp\u003e• Updated case studies that reflect the changes that have happened in the last four years.\u003c\/p\u003e\u003cp\u003e• Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.\u003c\/p\u003e\u003cp\u003e• A new author run companion website for readers to access extra information.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47023780823280,"sku":"9780273732792","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273732792_p0.jpg?v=1763682292","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273732792","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}