{"product_id":"9780273741176","title":"Key Management Models ePub eBook","description":"\u003cbr\u003eWith over 33,500 copies sold of the previous edition, the winning formula of this incredibly successful book will remain the same. From SWOT analysis and core competencies to risk reward analysis and the innovation circle, \u003ci\u003eKey Management Models\u003c\/i\u003e explains each model in a clear, structured and practical way. \u003cbr\u003e \u003cbr\u003eThere is a brief overview of each of the 61 essential models that spans no more than \u003cbr\u003e3-4 pages. For each model you will find:\u003cbr\u003e· The model in a nutshell (‘the big idea’)\u003cbr\u003e· Its applicability (‘when to use it’)\u003cbr\u003e· The practicalities of applying it (‘how to use it’)\u003cbr\u003e· A critical appraisal (‘the final analysis’)\u003cbr\u003e \u003cbr\u003eThe PERFECT reference book, no matter what business you’re in.\u003cbr\u003e ","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47120584278256,"sku":"9780273741176","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273741176_p0.jpg?v=1763681559","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273741176","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}