{"product_id":"9780273742449","title":"The Secrets of Success in Marketing: How to accelerate your marketing performance","description":"\u003cp\u003eReal world marketing for real world professionals – everything you need to know to be the best in the business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and \u003ci\u003eThe Secrets of Success in Marketing\u003c\/i\u003e is the book to offer some relief.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThese are the real secrets, all learned from years of experience and successful marketing, and they’re the secrets that the seriously successful use to stay ahead of the game.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects – ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47023926247664,"sku":"9780273742449","price":20.42,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273742449_p0.jpg?v=1763682500","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273742449","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}