{"product_id":"9780273746164","title":"Persuasive Writing ePub eBook: How to harness the power of words","description":"\u003cp\u003eDeveloped from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, \u003ci\u003ePersuasive Writing\u003c\/i\u003e reveals the most efficient and effective ways to make your words work, time after time.\u003c\/p\u003e  \u003cp\u003eDiscover how to:\u003c\/p\u003e  \u003cp\u003eTransform any document into something truly compelling and persuasive \u003c\/p\u003e  \u003cp\u003eUnderstand what your reader really wants to hear and use this to get what you want \u003c\/p\u003e  \u003cp\u003eCombine logic and emotion to convince even the most sceptical reader\u003c\/p\u003e  \u003cp\u003eWhether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, \u003ci\u003ePersuasive Writing\u003c\/i\u003e will ensure every word works for you.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47120414605552,"sku":"9780273746164","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/220292802.jpg?v=1744675755","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273746164","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}