{"product_id":"9780273746584","title":"Brilliant PR: Create a PR sensation, whatever your budget, whatever your business","description":"\u003cp\u003eWritten by the features editor of the leading UK weekly for PR professionals, \u003ci\u003ePRWeek\u003c\/i\u003eand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCoveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003eBrilliant Outcomes : \u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eLearn how to present yourself or your business to the public\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003e \u003cb\u003eUnderstand the elements of a PR campaign and how to pitch to the media \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003e \u003cb\u003eFind out how to manage a crisis \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003e \u003cb\u003eDiscover the power of social networking and how to get noticed online\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e \u003c\/ul\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47023781282032,"sku":"9780273746584","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/619276320.jpg?v=1744474300","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273746584","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}