{"product_id":"9780273756293","title":"Brilliant Marketing Plans: What to know and do to make a successful plan","description":"\u003cp\u003eProvides a practical and project-based approach so you can put marketing plans into action quickly and effectively. \u003c\/p\u003e\u003cp\u003eFollowing a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.\u003c\/p\u003e\u003cp\u003eIncludes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47012118429936,"sku":"9780273756293","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273756293_p0.jpg?v=1763681503","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273756293","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}