{"product_id":"9780273757962","title":"Recommended: How to sell through networking and referrals","description":"\u003cp\u003eReferrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly.\u003c\/p\u003e\u003cp\u003eWritten by Andy Lopata, who was christened ‘Mr Network’ by \u003ci\u003eThe Sun\u003c\/i\u003e and listed as one of Europe’s leading business networking strategists by the \u003ci\u003eFinancial Times\u003c\/i\u003e in 2009, \u003ci\u003eRecommended\u003c\/i\u003e will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. \u003c\/p\u003e\u003cp\u003eYou will discover:\u003c\/p\u003e\u003cp\u003eHow to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales\u003c\/p\u003e\u003cp\u003eDetailed guidance on how to use LinkedIn to generate referrals\u003c\/p\u003e\u003cp\u003ePractical, takeaway information which can be implemented easily in any business that needs to generate new sales\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47012034347248,"sku":"9780273757962","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273757962_p0.jpg?v=1763782767","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273757962","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}