{"product_id":"9780273761143","title":"The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs","description":"\u003cp\u003eThis comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.\u003c\/p\u003e\u003cp\u003eWhether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, \u003ci\u003eThe Definitive Business Plan\u003c\/i\u003e will help you deliver the information the decision-makers are really looking for. \u003c\/p\u003e\u003cp\u003eAccessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.\u003c\/p\u003e\u003cp\u003eThis new edition has been completely updated throughout.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47009663058160,"sku":"9780273761143","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273761143_p0.jpg?v=1763782047","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273761143","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}