{"product_id":"9780273771203","title":"Brilliant Selling 2nd edn: What the best salespeople know, do and say","description":"\u003cp\u003e \u003cb\u003eThe bestselling UK book on sales.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhether you’re new to selling or ready for the next level, \u003ci\u003eBrilliant Selling\u003c\/i\u003e will show you how to instantly improve your performance and beat your sales target every time. Packed with practical tips and advice from sales professionals who know what works and what doesn’t, you’ll discover trade secrets to guarantee your success. As well as learning all the key skills, you’ll find out how to use your personality to perfect your technique and understand customers’ needs so you’re always one step ahead.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrilliant outcomes\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eImprove your performance immediately\u003c\/b\u003e \u003c\/li\u003e \u003cli\u003e \u003cb\u003eDiscover what your customer really wants\u003c\/b\u003e \u003c\/li\u003e \u003cli\u003e \u003cb\u003eLearn how to build relationships effectively\u003c\/b\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"\u003ci\u003eBrilliant Selling\u003c\/i\u003e will appeal to all sales people - whatever their experience level. It can be used as a quick reference for ideas and tips, or for a comprehensive tour through the sales process.\"\u003c\/p\u003e\u003cp\u003eTim Robertson, Central \u0026amp; Eastern Europe Sales Executive, IBM Corp.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47045924978928,"sku":"9780273771203","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273771203_p0.jpg?v=1763681520","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273771203","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}