{"product_id":"9780273772958","title":"Webs of Influence: The Psychology of Online Persuasion","description":"With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn this second edition of\u003ci\u003e Webs of Influence, \u003c\/i\u003eNathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eThis book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.\"\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJamie Bartlett\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003eAuthor of \u003ci\u003eThe Dark Net\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!\"\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr Thomas Chamorro-Premuzic\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfessor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47044860117232,"sku":"9780273772958","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273772958_p0.jpg?v=1763781661","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273772958","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}