{"product_id":"9780273776345","title":"Management Communication: Financial Times Briefing ePub eBook","description":"\u003cp\u003eA concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business \u003c\/p\u003e  \u003cp\u003eThis book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.\u003c\/p\u003e  \u003cp\u003eIt will show you how to:\u003c\/p\u003e  \u003cp\u003e§         adopt a communications mindset \u003c\/p\u003e  \u003cp\u003e§         accept responsibility for your communication \u003c\/p\u003e  \u003cp\u003e§         take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too \u003c\/p\u003e  \u003cp\u003e§         develop a simple, focused communication strategy \u003c\/p\u003e  \u003cp\u003e§         ensure that strategy is aligned with company strategy \u003c\/p\u003e  \u003cp\u003e§         take account of the interests, needs and language of your audience \u003c\/p\u003e  \u003cp\u003e§         make communication compelling, continuous and credible \u003c\/p\u003e  \u003cp\u003eThis book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47115218714864,"sku":"9780273776345","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273776345_p0.jpg?v=1763681906","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273776345","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}