{"product_id":"9780273792918","title":"The Sales Book: How to Drive Sales, Manage a Sales Team and Deliver Results","description":"\u003cp\u003eSELLING AND SALES MANAGEMENT IN ACTION\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e# The objectives of each section\u003c\/p\u003e\u003cp\u003e# An overview of the main principles\u003c\/p\u003e\u003cp\u003e# What you need to do to achieve success\u003c\/p\u003e\u003cp\u003e# A speed-read checklist to help you remember key points\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47012319199472,"sku":"9780273792918","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780273792918_p0.jpg?v=1763681763","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780273792918","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}