{"product_id":"9780281077915","title":"The Centre Brain: 5 Prompts To Persuasive Power","description":"When facing a red light,  what can you say to turn it green? \u003cbr\u003e \u003cbr\u003eHooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade,  or not,  is down to whether you use the right prompts. \u003cbr\u003e \u003cbr\u003eThe Centre Brain – the body’s action centre – responds to what it hears. And,  if the right prompts are used,  the brain \u003ci\u003ecan\u003c\/i\u003e be persuaded to act. This book\u003ci\u003e \u003c\/i\u003eexplains why your communication works,  or doesn’t. Why you prompt action,  or don’t. \u003cbr\u003e \u003cbr\u003eThe result of a 20-year quest to discover what prompts action,  this book\u003ci\u003e \u003c\/i\u003eoffers readers a glimpse into the story behind their stories. Combining psychological insight,  real-life experience and inspiring application,  this book will empower you to really make the most of your message. \u003cbr\u003e \u003cbr\u003e\u003ci\u003e'This book will help you get to the heart of what makes people and their communication persuasive.' – Ram Gidoomal CBE,  international businessman \u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e \u003c\/b\u003e","brand":"SPCK (Society for Promoting Christian Knowledge)","offers":[{"title":"Default Title","offer_id":47082637558000,"sku":"9780281077915","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780281077915_p0.jpg?v=1763682345","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780281077915","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}