{"product_id":"9780307450562","title":"Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion","description":"\u003ci\u003eThank You for Arguing \u003c\/i\u003eis your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:\u003cbr\u003e\u003cbr\u003eThe Eddie Haskell Ploy\u003cbr\u003eEminem’s Rules of Decorum\u003cbr\u003eThe Belushi Paradigm\u003cbr\u003eStalin’s Timing Secret\u003cbr\u003eThe Yoda Technique \u003cbr\u003e\u003cbr\u003eWhether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, \u003ci\u003eThank You for Arguing\u003c\/i\u003e is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a \u003ci\u003eparalipsis\u003c\/i\u003e and a \u003ci\u003echiasmus\u003c\/i\u003e when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFrom the Trade Paperback edition.\u003c\/i\u003e","brand":"Crown Publishing Group","offers":[{"title":"Default Title","offer_id":47116412682480,"sku":"9780307450562","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780307450562_p0.jpg?v=1763672628","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780307450562","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}