{"product_id":"9780307456281","title":"Never Say Die: The Myth and Marketing of the New Old Age","description":"\u003cp\u003eIn \u003ci\u003eNever Say Die\u003c\/i\u003e, Susan Jacoby delivers a brave, impassioned, and exceptionally important wake-up call to Americans who have long been deluded by the dangerous myth that a radically new old age awaits the huge baby boom generation. \u003cbr\u003e \u003cbr\u003eCombining historical, social, and economic analysis with personal experiences of love and loss, Jacoby unmasks the fallacies promoted by twenty-first-century hucksters of longevity, and reveals the hazards of the magical thinking that prevents us from facing the genuine battles of growing old. \u003ci\u003eNever Say Die\u003c\/i\u003e speaks to Americans, whatever their age, who draw courage and hope from facing reality instead of embracing platitudes and delusions, and who want to grow old with dignity and purpose. It is a life-affirming and powerful message that has never been more relevant.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"Default Title","offer_id":47012013113584,"sku":"9780307456281","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780307456281_p0.jpg?v=1763672993","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780307456281","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}