{"product_id":"9780312144777","title":"How to Argue \u0026 Win Every Time: At Home, At Work, In Court, Everywhere, Everyday","description":"\u003cp\u003eThe Laws of Arguing According to Gerry Spence\u003c\/p\u003e\u003cp\u003e1. Everyone is capable of making the winning argument.\u003c\/p\u003e\u003cp\u003e2. Winning is getting what we want, which also means helping \"others\" get what they want.\u003c\/p\u003e\u003cp\u003e3. Learn that words are a weapon, and can be used hostilely in combat.\u003c\/p\u003e\u003cp\u003e4. Know that there is always a \"biological advantage\" of delivering the TRUTH.\u003c\/p\u003e\u003cp\u003e5. Assault is not argument.\u003c\/p\u003e\u003cp\u003e6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.\u003c\/p\u003e\u003cp\u003e7. Let emotions show and don't discourage passion.\u003c\/p\u003e\u003cp\u003e8. Don't be blinded by brilliance.\u003c\/p\u003e\u003cp\u003e9. Learn to speak with the body. The body sometimes speaks more powerfully than words.\u003c\/p\u003e\u003cp\u003e10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47012306977008,"sku":"9780312144777","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780312144777_p0.jpg?v=1763676099","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780312144777","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}