{"product_id":"9780312263508","title":"Label Launch: A Guide to Independent Record Recording, Promotion, and Distribution","description":"\u003cp\u003eWhether you're in a band, a business entrepreneur or just interested in the music business, \u003ci\u003eLabel Launch\u003c\/i\u003e will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include:\u003c\/p\u003e\u003cp\u003eFunding your label\u003c\/p\u003e\u003cp\u003eManeuvering through the legal maze\u003c\/p\u003e\u003cp\u003eSelling your product online and off\u003c\/p\u003e\u003cp\u003ePicking and signing bands\u003c\/p\u003e\u003cp\u003ePromotion and touring\u003c\/p\u003e\u003cp\u003eAvoiding the most common pitfalls of a new label\u003c\/p\u003e\u003cp\u003eAnd even tells you when it's time to sell out to \"the man.\"\u003c\/p\u003e\u003cp\u003eKalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47027357122800,"sku":"9780312263508","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780312263508_p0.jpg?v=1763759244","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780312263508","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}