{"product_id":"9780316204552","title":"The Soul of A New Machine","description":"\u003cb\u003ePulitzer Prize winner Tracy Kidder memorably records the  drama, comedy, and excitement of one company's efforts to bring a new  microcomputer to market.\u003c\/b\u003e\u003cbr\u003eComputers  have changed since 1981, when \u003ci\u003eThe Soul of a New  Machine\u003c\/i\u003e first examined the culture of the computer  revolution. What has not changed is the feverish pace of the high-tech  industry, the go-for-broke approach to business that has caused so many  computer companies to win big (or go belly up), and the cult of pursuing  mind-bending technological  innovations.\u003cbr\u003e\u003ci\u003eThe Soul of a New  Machine\u003c\/i\u003e is an essential chapter in the history of the machine  that revolutionized the world in the twentieth century.","brand":"Little, Brown and Company","offers":[{"title":"Default Title","offer_id":47102154014960,"sku":"9780316204552","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780316204552_p0.jpg?v=1763679359","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780316204552","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}