{"product_id":"9780316300179","title":"Deviate: The Science of Seeing Differently","description":"\u003cb\u003eBeau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time  TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.              \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePerception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.\u003cbr\u003e\u003cbr\u003e  In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve  to see the world accurately. It can't! Visually stunning, with  entertaining illustrations and optical illusions throughout, and with clear and  comprehensive explanations of the science behind how our perceptions operate, \u003ci\u003eDeviate\u003c\/i\u003e will revolutionize the way you see yourself, others and the world. \u003cbr\u003e\u003cbr\u003eWith this new understanding of how the brain functions, \u003ci\u003eDeviate\u003c\/i\u003e is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.","brand":"Hachette Books","offers":[{"title":"Default Title","offer_id":47125316796656,"sku":"9780316300179","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780316300179_p0.jpg?v=1763680593","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780316300179","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}