{"product_id":"9780316491976","title":"The Soul of A New Machine","description":"\u003cp\u003e\u003cb\u003ePulitzer Prize winner Tracy Kidder memorably records the drama, comedy, and excitement of one company's efforts to bring a new microcomputer to market.\u003c\/b\u003e\u003cbr\u003eComputers have changed since 1981, when \u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.\u003cbr\u003e\u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e is an essential chapter in the history of the machine that revolutionized the world in the twentieth century.\u003c\/p\u003e","brand":"Little, Brown and Company","offers":[{"title":"Default Title","offer_id":47010015281392,"sku":"9780316491976","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780316491976_p0.jpg?v=1772804720","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780316491976","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}