{"product_id":"9780321629999","title":"The CRM Handbook: A Business Guide to Customer Relationship Management","description":"\u003cp\u003eTo compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe various roles CRM plays in business, and why it's more important than ever   \u003c\/li\u003e\n\u003cli\u003eThe range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond   \u003c\/li\u003e\n\u003cli\u003eThe context of some of the popular CRM buzzwords   \u003c\/li\u003e\n\u003cli\u003eThe differences between CRM and business intelligence, and why they're symbiotic   \u003c\/li\u003e\n\u003cli\u003eWhy the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic   \u003c\/li\u003e\n\u003cli\u003eCase studies of visionary companies who've done CRM the right way \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e“\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47069879697648,"sku":"9780321629999","price":51.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780321629999_p0.jpg?v=1763682197","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780321629999","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}