{"product_id":"9780321638151","title":"Essential Facebook Development: Build Successful Applications for the Facebook Platform","description":"\u003cp\u003eWith more than 250 million active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. \u003ci\u003eEssential Facebook Development\u003c\/i\u003e offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUsing extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook’s most important new features, including Facebook Connect, and provide extensive information available nowhere else–from measuring application success to monetization.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eCoverage includes\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThorough introductions to Facebook’s current architecture, integration points, and development technologies\u003c\/li\u003e  \u003cli\u003eDiscussion of successful Facebook applications–and what makes them successful\u003c\/li\u003e  \u003cli\u003eWhat every developer must know about Facebook’s Terms of Service\u003c\/li\u003e  \u003cli\u003eCreating an effective application infrastructure\u003c\/li\u003e  \u003cli\u003eCreating canvas pages with FBML and IFrames\u003c\/li\u003e  \u003cli\u003eAdding support for profiles, application tabs, and messaging\u003c\/li\u003e  \u003cli\u003eIncorporating JavaScript into Facebook applications with FBJS\u003c\/li\u003e  \u003cli\u003eIntegrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client Library\u003c\/li\u003e  \u003cli\u003eDebugging techniques for Facebook applications\u003c\/li\u003e  \u003cli\u003eSpreading, monitoring, and tuning applications\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47161098436848,"sku":"9780321638151","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780321638151_p0.jpg?v=1763682478","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780321638151","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}