{"product_id":"9780321888921","title":"The Photographer's MBA: Everything You Need to Know for Your Photography Business","description":"If you have finally taken the leap with your photography and gone into business–or if you are considering it–\u003ci\u003eThe Photographer’s MBA\u003c\/i\u003e will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:\u003cbr\u003e \u003cul\u003e \u003cli\u003eConsider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC \u003c\/li\u003e \u003cli\u003eLearn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals \u003c\/li\u003e \u003cli\u003eUnderstand branding’s elements and how to define your own brand so that you stand out from the crowd \u003c\/li\u003e \u003cli\u003eAssess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability \u003c\/li\u003e \u003cli\u003eTackle costs, pricing, and contracts (including copyright and model releases)\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003e At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, \u003ci\u003eThe Photographer’s MBA\u003c\/i\u003e gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.","brand":"Peachpit Press","offers":[{"title":"Default Title","offer_id":47024575316208,"sku":"9780321888921","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780321888921_p0.jpg?v=1763682678","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780321888921","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}