{"product_id":"9780321919014","title":"Free-to-Play: Making Money From Games You Give Away","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003ci\u003e“ Will’s knowledge of F2P comes from years of building games, \u003c\/i\u003e \u003ci\u003eas well as writing about and consulting with developers on the \u003c\/i\u003e \u003ci\u003emodel. All the topics covered in this book—economics, gameplay, monetization, \u003c\/i\u003e \u003ci\u003eanalytics and marketing—are important to consider when you’re building \u003c\/i\u003e \u003ci\u003ean F2P game, and Will covers each with an easy-to-digest style.” \u003c\/i\u003e—Ian Marsh, co-founder, NimbleBit\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFree-to-Play: Making Money From Games You Give Away \u003c\/i\u003eis an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by respected game designer and consultant Will Luton, \u003ci\u003eFree-to-Play \u003c\/i\u003egives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePsychology behind player decisions and the motivations to play\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eSimple and accessible explanations of the math and economic theories behind F2P, including working examples\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eProcesses for capturing and using player data to improve your game\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eMarketing tips on positioning your game and attracting players\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003ePlus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e","brand":"New Riders","offers":[{"title":"Default Title","offer_id":47020041306352,"sku":"9780321919014","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780321919014_p0.jpg?v=1763765234","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780321919014","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}