{"product_id":"9780333471630","title":"Persuading People: An Introduction to Rhetoric","description":"This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.\u003cp\u003eNow thoroughly revised and expanded, the second edition of this successful text includes:\u003cbr\u003e- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion\u003cbr\u003e- extended and updated examples of rhetoric in action\u003cbr\u003e- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice\u003cbr\u003e- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.\u003c\/p\u003e","brand":"Springer Customer Service Center GmbH","offers":[{"title":"Default Title","offer_id":47020388385008,"sku":"9780333471630","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780333471630_p0.jpg?v=1763684227","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780333471630","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}