{"product_id":"9780333609767","title":"The Management and Practice of Public Relations","description":"Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.","brand":"C.J. Pike","offers":[{"title":"Default Title","offer_id":47016140013808,"sku":"9780333609767","price":69.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780333609767_p0.jpg?v=1763684615","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780333609767","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}