{"product_id":"9780333637821","title":"Financial Aspects of Marketing","description":"This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: \u003cp\u003e*numerous exercises and examples \u003c\/p\u003e\u003cp\u003e*learning objectives at the beginning of each chapter and summaries at the end \u003c\/p\u003e\u003cp\u003e*case studies to pull together the areas so far covered \u003c\/p\u003e\u003cp\u003eThe use of spreadsheets is integrated into the text.\u003c\/p\u003e","brand":"C.J. Pike","offers":[{"title":"Default Title","offer_id":47012909449456,"sku":"9780333637821","price":74.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780333637821_p0.jpg?v=1763684997","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780333637821","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}