{"product_id":"9780333641965","title":"International Business and Europe in Transition","description":"This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: \u003cbr\u003e\u003cbr\u003e* is the vision of a Single European market realistic? \u003cbr\u003e\u003cbr\u003e* what are the barriers to its achievement? \u003cbr\u003e\u003cbr\u003e* what are the prospects for Eastern Europe? \u003cbr\u003e\u003cbr\u003e* how should firms enter East European markets? \u003cbr\u003e\u003cbr\u003e* what does the process of transition imply for corporate policy?\u003cbr\u003e  ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47024742629616,"sku":"9780333641965","price":219.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780333641965_p0.jpg?v=1763684752","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780333641965","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}