{"product_id":"9780333643471","title":"Successful Management","description":"This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This book, by the Chief Executive of a major multinational company, provides many insights and thoughtful consideration of important aspects of successful management.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47024631546096,"sku":"9780333643471","price":129.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780333643471_p0.jpg?v=1763685021","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780333643471","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}