{"product_id":"9780333736241","title":"Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade","description":"Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47008193118448,"sku":"9780333736241","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780333736241_p0.jpg?v=1763685359","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780333736241","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}