{"product_id":"9780333745519","title":"Exchange Rates and the Firm: Strategies to Manage Exposure and the Impact of EMU","description":"The first book to provide an integrated treatment of financial and operating strategies to exchange rate variability. The choice of price-setting currency, when and how to adjust prices, the limitations of hedging and segmentation of national markets are some of the issues analyzed. The book investigates the impact of EMU.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47020334219504,"sku":"9780333745519","price":159.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780333745519_p0.jpg?v=1763685198","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780333745519","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}