{"product_id":"9780333926390","title":"Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century","description":"Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson \u0026amp; Johnson, BP Oil \u0026amp; British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47012776837360,"sku":"9780333926390","price":120.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780333926390_p0.jpg?v=1763685587","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780333926390","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}