{"product_id":"9780335207220","title":"The Social Psychology of Consumer Behaviour","description":"\u003cul\u003e \u003cli\u003e How do consumers process information? \u003c\/li\u003e\n\u003cli\u003e How do they make choices and decisions?\u003c\/li\u003e\n\u003cli\u003e How are decisions translated into actions of consumption?\u003c\/li\u003e\n\u003cli\u003e How can marketing influence and respond to consumers?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Social Psychology of Consumer Behaviour\u003c\/i\u003e illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Social Psychology of Consumer Behaviour\u003c\/i\u003e provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption.\u003c\/p\u003e\u003cp\u003eThe result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Open University Press","offers":[{"title":"Default Title","offer_id":47052536217840,"sku":"9780335207220","price":51.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780335207220_p0.jpg?v=1763686409","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780335207220","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}