{"product_id":"9780335218868","title":"Analysing Media Texts (with DVD)","description":"\u003cp\u003eThe accompanying Analysing Media Texts DVD-ROM is the winner of the 2006 British Universities Film and Video Council 'Learning on Screen Award' for Interactive Media (Course and Curriculum related content). More about the awards and the shortlist can be found at www.bufvc.ac.uk\/conferences\/learningonscreen\/losawards.html\u003c\/p\u003e\u003cp\u003eVisit the Understanding Media series microsite.\u003c\/p\u003e\u003cp\u003eThis book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, \u003ci\u003eImitation of Life\u003c\/i\u003e, to contemporary television ads.\u003c\/p\u003e\u003cp\u003e The book has an accompanying DVD-ROM for PC users.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Another exemplary volume from the OU presents a wide range of questions that cab be asked about mediated texts and the complexity of providing adequate answers to such questions. An enjoyable interactive DVD-ROM offers exercises that allow the reader to make the critical language their own.\"\u003c\/i\u003e\u003cbr\u003e Professor Annabelle Sreberny, Centre for Media and Film Studies, SOAS.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This is an impressive resource, accessible and user-friendly, but authoritative in its development of established theories of textual analysis. The DVD-ROM offers a series of excellent exercises making this a 'must-have' for all undergraduate media studies courses.\"\u003c\/i\u003e\u003cbr\u003e Professor Richard Paterson, British Film Institute.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"An excellent introduction to the theory and practice of media analysis [and] a much-needed ‘toolkit’... The DVD-ROM, with its 'cool' design, clips gallery and innovative narrative sequence builder, allows students to put into practice skills acquired throughout the text and offers an important tool for bringing concepts to life… A wonderful addition to a first-rate series.\" \u003c\/i\u003e\u003cbr\u003eAlison Griffiths, Associate Professor, Communication Studies, Baruch College, The City University of New York.\u003c\/p\u003e\u003cp\u003eGill Branston: Senior Lecturer in the Cardiff School of Journalism, Media and Cultural Studies, Cardiff University. Author of \u003ci\u003eCinema and Cultural Modernity \u003c\/i\u003e(Open University Press, 2000); co-author (with Roy Stafford) of \u003ci\u003eThe Media Student’s Book\u003c\/i\u003e (3rd edn, 2003).\u003c\/p\u003e\u003cp\u003eMarie Gillespie: Senior Lecturer in Sociology at the Open University. Publications include \u003ci\u003eTelevision, Ethnicity and Cultural Change\u003c\/i\u003e (1995).\u003c\/p\u003e\u003cp\u003eJostein Gripsrud: Professor of Media Studies, University of Bergen. Author of \u003ci\u003eThe Dynasty Years\u003c\/i\u003e (1995) and \u003ci\u003eUnderstanding Media\u003c\/i\u003e (2002).\u003c\/p\u003e\u003cp\u003eDavid Hesmondhalgh: Senior Lecturer in Media Studies, The Open University; author of The Cultural Industries (2002), co-editor (with Keith Negus), \u003ci\u003ePopular Music Studies\u003c\/i\u003e (2002); (with Georgina Born), \u003ci\u003eWestern Music and its Others\u003c\/i\u003e (2000).\u003c\/p\u003e\u003cp\u003eJason Toynbee: Lecturer in Media Studies, The Open University; author of \u003ci\u003eMaking Popular Music\u003c\/i\u003e (2000); co-editor, with Andy Bennett and Barry Shank, of\u003ci\u003e The Popular Music Reader \u003c\/i\u003e(2005).\u003c\/p\u003e","brand":"Open University Press","offers":[{"title":"Default Title","offer_id":47012784963824,"sku":"9780335218868","price":64.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780335218868_p0.jpg?v=1763686098","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780335218868","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}