{"product_id":"9780374534516","title":"Life in Code: A Personal History of Technology","description":"\u003cp\u003e\u003cb\u003eThe never-more-necessary return of one of our most vital and eloquent voices on technology and culture, from the author of the seminal \u003ci\u003eClose to the Machine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhen Ellen Ullman moved to San Francisco and became a computer programmer in the late 1970s, she was joining an idealistic, exclusive, and almost exclusively male cadre that had dreams and aspirations to change the world. In 1997 she wrote the now classic and still definitive account of life as a coder at the birth of what would be a sweeping technological, cultural, and financial revolution.\u003c\/p\u003e\u003cp\u003eThe intervening twenty years has seen, among other things, the rise of the Internet, the ubiquity of once unimaginably powerful computers, and the thorough transformation of our economy and society—as Ullman’s clique of socially awkward West Coast geeks became our new elite, elevated for and insulated by a technical mastery that few could achieve.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIn Life in Code\u003c\/i\u003e, her first book of nonfiction since \u003ci\u003eClose to the Machine\u003c\/i\u003e, Ullman unlocks and explains—and does not always celebrate—how we got to now, as only she can, with a fluency and expertise that’s unusual in someone with her humanistic worldview, and with the sharp insight and personal storytelling that are uniquely her own. \u003ci\u003eLife in Code\u003c\/i\u003e is an essential text toward our understanding of the last twenty years—and the next twenty.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"MCD","offers":[{"title":"Default Title","offer_id":47012855185648,"sku":"9780374534516","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780374534516_p0.jpg?v=1763691359","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780374534516","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}