{"product_id":"9780375707254","title":"The People's Tycoon: Henry Ford and the American Century","description":"\u003cp\u003eHow a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. \u003c\/p\u003e\u003cp\u003eThe \u003ci\u003ereal\u003c\/i\u003e Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. \u003c\/p\u003e\u003cp\u003eUncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.\u003c\/p\u003e","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"Default Title","offer_id":47020616057072,"sku":"9780375707254","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780375707254_p0.jpg?v=1763691485","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780375707254","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}