{"product_id":"9780385526326","title":"The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing","description":"\u003cp\u003eA new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world \u003c\/p\u003e\u003cp\u003eWith two-thirds\u003cb\u003e new material \u003c\/b\u003eand scores of current examples from today’s most successful companies, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e takes readers inside the world of word-of-mouth marketing and explains how and why it works.\u003c\/p\u003e\u003cp\u003eBased on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e shows how to:\u003c\/p\u003e\u003cp\u003e* Generate \u003ci\u003egenuine\u003c\/i\u003e buzz both online and off.\u003c\/p\u003e\u003cp\u003e* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.\u003c\/p\u003e\u003cp\u003e* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. \u003c\/p\u003e\u003cp\u003eSmart, surprising, and filled with cutting-edge strategies and insights, \u003ci\u003eThe Anatomy of Buzz Revisited \u003c\/i\u003eis essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Crown Religion\/Business\/Forum","offers":[{"title":"Default Title","offer_id":47025125949680,"sku":"9780385526326","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780385526326_p0.jpg?v=1763695251","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780385526326","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}