{"product_id":"9780385528290","title":"Buyology: Truth and Lies about Why We Buy","description":"How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?\u003cbr\u003e\u003cbr\u003eIn BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDoes sex actually sell? \u003c\/b\u003eTo what extent do people in skimpy clothing and suggestive poses persuade us to buy products? \u003cbr\u003eDespite government bans, does \u003cb\u003esubliminal advertising still surround us \u003c\/b\u003e– from bars to highway billboards to supermarket shelves? \u003cbr\u003eCan “Cool” brands, like iPods, \u003cb\u003etrigger our mating instincts?\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eCan other senses \u003c\/b\u003e– smell, touch, and sound - be so powerful as to physically arouse us when we see a product? \u003cbr\u003eDo companies \u003cb\u003ecopy from\u003c\/b\u003e \u003cb\u003ethe world of\u003c\/b\u003e \u003cb\u003ereligion and create rituals\u003c\/b\u003e – like drinking a Corona with a lime – to capture our hard-earned dollars? \u003cbr\u003e\u003cbr\u003eFilled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.","brand":"Crown Publishing Group","offers":[{"title":"Default Title","offer_id":47077720064240,"sku":"9780385528290","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780385528290_p0.jpg?v=1763695012","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780385528290","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}