{"product_id":"9780385721707","title":"The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations","description":"\u003cp\u003eIn this fascinating book, \u003ci\u003eNew Yorker \u003c\/i\u003ebusiness columnist James Surowiecki explores a deceptively simple idea: Large groups of people are \u003ci\u003esmarter\u003c\/i\u003e than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.\u003c\/p\u003e\u003cp\u003eWith boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"Default Title","offer_id":47012568563952,"sku":"9780385721707","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780385721707_p0.jpg?v=1769892532","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780385721707","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}