{"product_id":"9780393077179","title":"Dealmaking: The New Strategy of Negotiauctions","description":"\u003cp\u003e“Packed with transformative insights, \u003cem\u003eDealmaking\u003c\/em\u003e will help a new generation of business leaders get to yes.”—William Ury, coauthor of \u003cem\u003eGetting to Yes\u003c\/em\u003e\u003c\/p\u003e Informed by meticulous research, field experience, and classroom-tested strategies, \u003cem\u003eDealmaking\u003c\/em\u003e offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, \u003cem\u003eDealmaking\u003c\/em\u003e brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title \u003cem\u003eNegotiauctions\u003c\/em\u003e.","brand":"Norton, W. W. \u0026 Company, Inc.","offers":[{"title":"Default Title","offer_id":47121503158512,"sku":"9780393077179","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780393077179_p0.jpg?v=1763696418","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780393077179","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}