{"product_id":"9780393080797","title":"The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories","description":"\u003cp\u003e\"A broad and deep look at how electronic media are changing storytelling…Completely fascinating.\" —\u003cem\u003eBooklist\u003c\/em\u003e, starred review\u003c\/p\u003e \u003cp\u003eNot long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we \u003cem\u003eare\u003c\/em\u003e media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.\u003c\/p\u003e","brand":"Norton, W. W. \u0026 Company, Inc.","offers":[{"title":"Default Title","offer_id":47077751226608,"sku":"9780393080797","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780393080797_p0.jpg?v=1763696478","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780393080797","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}