{"product_id":"9780393249125","title":"Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You","description":"\u003cp\u003eA practical guide to the new economy that is transforming the way we live, work, and play.\u003c\/p\u003e \u003cp\u003eUber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?\u003c\/p\u003e \u003cp\u003eThese cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, \u003cem\u003ePlatform Revolution\u003c\/em\u003e is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the \u003cem\u003ewhat\u003c\/em\u003e, \u003cem\u003ehow\u003c\/em\u003e, and \u003cem\u003ewhy\u003c\/em\u003e of this revolution and provide the first “owner’s manual” for creating a successful platform business.\u003c\/p\u003e \u003cp\u003e\u003cem\u003ePlatform Revolution\u003c\/em\u003e teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.\u003c\/p\u003e \u003cp\u003eAs digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, \u003cem\u003ePlatform Revolution\u003c\/em\u003e charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.\u003c\/p\u003e","brand":"Norton, W. W. \u0026 Company, Inc.","offers":[{"title":"Default Title","offer_id":47104265945328,"sku":"9780393249125","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780393249125_p0.jpg?v=1763696819","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780393249125","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}