{"product_id":"9780393976786","title":"Microeconomics for Managers","description":"This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.\u003cbr\u003eDeveloped over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.\u003cbr\u003e","brand":"Norton, W. W. \u0026 Company, Inc.","offers":[{"title":"Default Title","offer_id":47011214000368,"sku":"9780393976786","price":180.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780393976786_p0.jpg?v=1763698276","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780393976786","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}